What does a prop firm marketing agency actually do?

A prop firm marketing agency runs trader acquisition end to end: paid media across Meta, Google, TikTok and YouTube, creative production and versioning, ad copy that clears platform policy, landing pages and challenge checkout, prop firm SEO and comparison-page placement, affiliate and influencer programmes, and the lifecycle email that turns a failed challenge into a second attempt. A retainer for that scope typically runs from 9,000 to 18,000 US dollars a month plus 10 to 20 percent of ad spend.

How much does prop firm marketing cost?

Two models dominate. A retainer with a specialist prop firm marketing agency is usually 9,000 to 18,000 US dollars a month plus a percentage of ad spend. An in-house team of six to eight marketing hires costs roughly 33,000 to 46,000 US dollars a month loaded. prop-firm.ai runs the same production work as an AI marketing agent for 99 US dollars a month, with no percentage of ad spend and no minimum term.

Will an AI agent write prop firm ads that get my account banned?

Prop firm ads fail on specific tokens rather than on taste. The agent lints every headline, body line and video end card against a live per-platform policy list before anything reaches review, including the end card, which is where most firms are caught.

Who owns the ad accounts and the creative?

The firm does. The agent works inside your own ad accounts, pixel, CRM and asset library. Ad spend goes straight to the platforms, there is no percentage taken, no six-month term and no exit fee.

Does prop firm SEO still matter when traders ask an AI assistant?

It matters more. Assistants read the same comparison pages, review sites and firm pages that rank in search, so the firms quoted back to a trader are the ones with indexable, specific pages about payouts, rules and platforms. prop-firm.ai publishes a machine-readable summary at /llms.txt for exactly this reason.

prop-firm.ai

From $99/mo Start your agent

Prop firm marketing agency work, automated

Fire your agency. Hire your agent.

Q: What stops the agent inventing a payout figure or a pass rate?

The agent never originates a number that makes a promise. Profit splits, payout windows, funding amounts and pass rates come from a locked facts file the firm fills in once. If a claim is not in that file, the agent flags the gap instead of writing it.

One agent does the work of a prop firm marketing agency — trader acquisition, creative, copy, campaigns, compliance and reporting — from a single brief. It costs $99 a month. Your agency's invoice does not.

Start your agent — $99/mo Watch it work

1,000,000 tokens a month. Or $299 for no ceiling at all. Cancel in a click.

Replaces

> you — Launch the 2-step challenge across Europe. Keep it compliant.

→ Reading your CRM, pixel and last 90 days of spend
→ 14 EU markets, DSA fields prefilled
→ 42 creatives queued across 6 placements
→ 18 headlines drafted, every one linted
→ 3 landing variants, 11 locales
→ Ready in 9 minutes. Estimated cost: 31,400 tokens

Trade our capital. Keep 90% of it. Clears

Guaranteed payouts, every single week. "Guaranteed"

Payouts processed inside 24 hours. Rewritten

Get free money to trade with today. "Free money"

Free evaluation reset on your first breach. Rewritten

End card checked — 0 blocked terms. Shipped

0ad sets live · built while you read this

~~$71~~$71per qualified lead, week six

Chapter one · The brief

One line in.

You type what you want in plain English. The agent reads your CRM, your pixel and your last ninety days of spend before it writes a word.

No kickoff call

Chapter two · The creative

A whole design team, out of one drop of ink.

Every size, every placement, every locale — built from one approved idea instead of one designer's week.

42 assets · 6 placements · 11 locales

Chapter three · The copy

It knows what Meta will reject.

Prop firm ads die on specific words, not on taste. Every headline, body line and video end card is linted before a human ever sees it.

Live banned-token list, per platform

Chapter four · The launch

Built across three tiers while you read this.

US, then Canada, the UK and Australia, then fourteen EU markets with the DSA beneficiary and payor fields already filled in.

36 ad sets · 18 countries

Chapter five · The learning

Then it does the part agencies charge extra for.

It reads results daily, kills what loses, rewrites what nearly works, and tells you what it did. No slide deck. No monthly call.

Reporting included, obviously

The part nobody puts on a landing page

Here is what you are paying now.

Growth agency — monthly retainer Typical

Strategy & account management$3,500

Paid media management (15% of $11k spend)$1,650

Creative production — 40 assets$4,000

Copywriting & localisation$1,200

SEO & content retainer$2,400

Reporting & the monthly call$600

Every month$13,350

Or $99 per month, everything above See the plans

Figures are typical market rates for a prop-firm growth retainer, shown for comparison — not a quote, and not any specific agency's pricing. Your own invoice is the number that matters; bring it and we'll map it line by line.

The work of the whole team

Eight people. One subscription.

Scroll and watch the org chart empty out. The agent does not get better at politics, but it does not take PTO in the middle of a launch either.

Media buyer $6,400 / mo loaded

Builds campaigns, sets bids, splits geos, watches fatigue, moves budget.

↳ Your agent, included

Creative designer $5,800 / mo loaded

Resizes, relocalises, versions every banner into every placement spec.

↳ Your agent, included

Copywriter $4,900 / mo loaded

Headlines, body, end cards, landing sections — in eleven locales.

↳ Your agent, included

SEO lead $6,100 / mo loaded

Owns the pages that rank and the answers an AI assistant reads back.

↳ Your agent, included

PR manager $5,400 / mo loaded

Gets your firm named in the comparison pages traders actually read.

↳ Your agent, included

Lifecycle marketer $5,200 / mo loaded

Turns a first breach into a second challenge, not a churned account.

↳ Your agent, included

Digital marketing manager $7,300 / mo loaded

Owns the plan, the budget split and the channel mix — and answers for the CPA.

↳ Your agent, included

Affiliate manager $5,700 / mo loaded

Recruits the funded-trader channels, sets the payout tiers, catches the fraud.

↳ Your agent, included

Loaded cost estimates — salary plus employer tax, tooling and seat. Shown to size the comparison, not to quote your market.

What a million tokens actually buys

Move the sliders. Find out if you need the ceiling.

Ad variants a month 180

2,800 tokens each · 504,000 used

Landing & blog sections 20

9,000 tokens each · 180,000 used

Reports & optimisation passes 4

14,000 tokens each · 56,000 used

Token costs are planning averages across our own runs — a short headline set costs far less than a full localised landing page. Your dashboard shows the real number per job, before it runs.

740,000 / 1,000,000

The $99 plan covers this.

You have 260,000 tokens spare — about 92 more ad variants, or a second brand's launch.

Start on $99

Founding operator offer

Take a coin to it.

Founding operator

$99/mo

First month free, then 1,000,000 tokens a month. No term, no percentage of your ad spend.

FIRE-THE-AGENCY Ticket 0041 of 100 · one per legal entity

We print a hundred of these.

Scratch cards worked in 1974 for the same reason they work now: you have to do something small before the offer is yours, and the thing you uncover feels found rather than advertised. Drag across the panel — a mouse, a finger, or the button if you would rather not.

01Scratch the panel and take the code.
02Connect your ad account — read-only until you say otherwise.
03Give the agent one brief and judge what comes back.

Pricing

Two plans. One of them is an agency.

What you do now

$13,350/mo

Plus 15% of your ad spend

Three-week creative turnarounds
A junior actually does the work
Monthly call, quarterly surprise
Six-month minimum term
They learn your firm, then leave

Cancel it

Most firms start here Operator

$99/mo

1,000,000 tokens a month

One firm, one brand voice, every channel
Creative, copy, campaigns, landing sections
Compliance lint on every asset and end card
Meta, Google and CRM connected
Weekly reporting written, not scheduled
Unused tokens roll over one month

Start on $99

Unlimited

$299/mo

No token ceiling

Everything in Operator, without the meter
Multiple brands and legal entities
Affiliate and IB partner creative kits
Priority model access at launch peaks
API and webhooks into your own stack
A human reviews your first month

Go unlimited

Both plans are month to month and cancel in a click. Ad spend is yours and goes straight to the platforms — we never touch it, and we never take a percentage of it.

Trained on accounts we actually run

The agent starts knowing what this market costs.

$14

Cost per lead on competitor brand terms

Queries naming rival firms look like retail-trader waste. They convert into founders. The agent bids on them; most agencies exclude them on day one.

1,975

Conversions logged, counted as zero

A live account optimised toward the wrong primary action for months. A tracking audit is the first thing your agent runs, before it spends a dollar.

Countries under one geo split

US, then CA·GB·AU, then fourteen EU markets. The agent reuses the structure instead of rebuilding it every launch.

The obvious questions

Yes, but.

Q1Will it write something that gets my account banned?

This is the risk that matters, so it is the constraint we built first. Prop-firm ads die on specific tokens, not on taste: "free" only survives when it attaches to a genuinely free thing — a free trial, a free reset — never to money or a guaranteed outcome. The agent lints every headline, body line and video end card against a live per-platform list before anything reaches review. The end card is where most firms get caught, because nobody reads their own last frame.

Q2What stops it inventing a payout figure?

A hard rule: the agent never originates a number that makes a promise. Profit splits, payout windows, funding amounts and pass rates come from a locked facts file you fill in once. If a claim is not in that file, the agent cannot write it — it flags the gap and asks you instead. The ink is automated. The sentence that carries a number is not.

Q3What happens when I hit 1,000,000 tokens?

Nothing breaks and nothing auto-charges. Live campaigns keep running; the agent finishes any job already started, then pauses new work and tells you. You can top up, wait for the reset, or move to $299 unlimited mid-cycle and pay only the difference. Unused tokens roll over one month, so a quiet August pays for a loud September.

Q4Do I still need a human anywhere?

For one thing: the offer. Someone at your firm decides what you promise traders and what you are willing to defend to a regulator. That takes an hour a month. Everything downstream of that decision — production, versioning, localisation, build, monitoring, reporting — is the work you are currently paying six salaries or one retainer for.

Q5Who owns the account and the creative?

You do, entirely. The agent works inside your ad accounts, your pixel, your CRM and your asset library, so cancelling costs you nothing but the agent. Ad spend goes straight to the platforms and we never take a percentage of it. There is no six-month term and no exit fee, because there is nothing of yours for us to hold.

Prop firm marketing, defined

What a prop firm marketing agency does, and which parts an agent can take.

Prop firm marketing is the work of turning a funding programme into paid challenges: ads that clear review, pages that convert a trader who has been burned before, search results that appear the night someone compares four firms, and the lifecycle work that decides whether a breach ends in a refund request or a second attempt. Agencies sell that work as a bundle. Most of it is production, and production is the part an agent does at 3am without a change request.

What you buy from an agency

Paid media — Meta, Google, TikTok and YouTube campaign builds, bids, budget shifts
Creative production — 30 to 60 variants a month across every placement spec
Ad copy — headlines, body, end cards, localised into the markets you sell in
Prop firm SEO — comparison pages, payout and rules pages, the queries traders type at 1am
Affiliates and influencers — partner kits, creator briefs, tracking
Lifecycle — breach to reset, reset to second challenge, funded to referral
Reporting — the dashboard, and the call where it gets explained

What the agent takes over

Every item on the left, minus the call
Inside your ad accounts, pixel, CRM and asset library
Compliance lint on every headline and video end card before review
No percentage of ad spend, no minimum term, no junior learning on your budget
$99 a month for a million tokens, $299 for no ceiling

The one thing it does not decide is the offer: what you promise traders and what you are willing to defend to a regulator. That is an hour of your month.

New here? Start with the prop firm marketing blog — a new playbook every day on trader acquisition, prop firm SEO, paid social that survives review, affiliate programmes and retention. Or read what the agent costs against an agency retainer.

Start

Give your agent one brief today.

Connect your ad account, type one sentence, and see what comes back before you pay anything. If it is worse than what your agency sent last month, close the tab — you will have lost ten minutes and learned something.