Prop firm marketing
Trader acquisition, prop firm SEO, paid social that survives review, affiliate programmes and the retention work that decides whether a challenge sale was worth making. One new playbook a day, from the team building the marketing agent for prop firms.
Prop firm marketing is the work of turning a funding programme into paid challenges: ads that clear review, pages that convert a trader who has been burned before, search results that show up the night someone compares your firm with three others, and the lifecycle work that decides whether a failed challenge becomes a refund request or a second attempt.
Most firms buy that work as a retainer from a prop firm marketing agency — roughly $13,000 a month plus a cut of ad spend, before a single trader is funded. prop-firm.ai does the same job list as a marketing agent that works inside your own ad accounts, your pixel and your CRM, for $99 a month. The posts below are the playbooks it runs.